Privacy Policy

Alex Lifestyle LLP (Limited Liability Partnership) will be referred to as “The Nuchic” or “The Company” hereafter. Alex Lifestyle LLP takes the privacy of your information seriously. This privacy notice describes the types of personal information we collect from you through our website. It also describes the purposes for which we collect that personal information, the other parties with whom we may share it and the measures we take to protect the security of your data. It also tells you about your rights and choices with respect to your personal information, and how you can contact us about our privacy practices.

You are advised to carefully read this Privacy Notice before using or availing any of our products and/or services.


1.What Data Do We Collect About You

Nuchic collects Data for various purposes set out in this Privacy Notice.
This Data includes, without limitation, the following categories:

A. Contact information: first and last name, email address, postal address, country, phone number and other similar contact data.
B. Financial information: payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends, and other similar data.
C. Technical information: website, device and Internet Protocol (IP) address and similar information collected via automated means.
D. Transaction information: the date of the transaction, total amount, transaction history and preferences and related details.
E. Product and service information: Your account membership number, registration and payment information, and program-specific information, when you request products and/or services from us.
F. Your reviews, feedback and opinions about our products, programs and services.


2.How We Collect Data

We collect Data in the following ways:

A. Information You Give Us: We receive and store any information you enter on our website or give us in any other way.
B. E-mail Communications: To help us make e-mails more relevant and interesting, we often receive a confirmation (if your device supports such capabilities) when you open e-mail from us or click on a link in the e-mail.
You can make choices about our collection and use of your Data. For example, you may want to access, edit or remove your Data on our website. When you are asked to provide Data, you may decline.


3.Our Use Of Data

Any or all the above Data may be required by us from time to time to provide information relating to Nuchicand to work on the experience when using our website. Specifically, Data may be used by us for the following reasons:

A. carry out our obligations arising from any contract entered into between you and us;
B. provide products and/or services and communicate with you about products and/or services offered by us;
C. processing, disclosing, transmitting, and/or sharing the data/information with other third parties which have business or contractual dealings with us ( for example, logistics partners);
D. provide you with offers, personalized services and recommendations and improve your experience on our website;
E. operate, evaluate and improve our business, and website;
F. generate aggregated data to prepare insights to enable us to understand customer behavior, patterns and trends with a view to learning more about your preferences or other characteristics;
G. provide privileges and benefits to you, marketing and promotional campaigns based on your profile; connection with loyalty programs owned and operated by us;
I. communicate with you (including to respond to your requests, questions, feedback, claims or disputes) and to customize and improve our services; enhance your shopping experience and bring you access to membership programs, rewards and offers;
K. enforce the terms of use of our website;
L. protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and otherwise authorized or required by applicable law.

We treat these inferences as personal information (or sensitive personal information, as the case may be), where required under applicable law. Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.